Date: April 22, 2016
Topic: Content Marketing at Dell: An Interview with Kirsten Billhardt
Presenter: Sravani Bhattacharjee
Guest interviewer Sravani Bhattacharjee talks with Kirsten Billhardt, Marketing Manager of the IoT division of Dell about their approach to marketing.
IoT, the Internet of Things, refers to devices connected to the Internet and includes security cameras, thermostats, and robotics. Dell provides infrastructure, analytics, security, and consulting services across a wide range of industries that manufacture and install Internet-connected devices.
On the call you’ll find out:
- How Dell approaches B2B marketing
- The foundational type of content that drives their marketing
- The role of social media influencers
- How they develop writers
- And much more…
Get an inside look at how a large corporation uses content marketing to reach their best prospects.
The call recording is posted below: