Positioning is how you differentiate yourself in the mind of your prospect.
— Jack Trout and Steve Rivkin
When you talk with a prospect, you want them to clearly see you are a professional, able to handle their copywriting needs. And you want them to see you as unique, not just one of a big pool of generic B2B copywriters.
This positioning doesn’t happen automatically. You must be intentional in your marketing activities.
Obviously, an experienced copywriter will be seen as an expert, but what if you’re just starting out?
Not to worry. Even if you haven’t landed your first client yet, you can use the strategies in this article to position yourself as a professional and start building your own personal brand.
In fact, you may already have some of the pieces in place.
Earlier in this Roadmap Series, we talked about your freelance website — a critical tool in branding yourself and establishing a professional presence.
And we covered pricing your services. In the B2B market, underpricing your services is a huge red flag that you’re a beginner… someone who doesn’t really know what they are doing. Simply by charging a professional-level fee, you send a message to your potential clients that you are a trained B2B copywriter, able to successfully handle their copywriting projects.
As you can imagine, you won’t be the only B2B copywriter with a website who charges the expected fees. So your next step is to differentiate yourself from all the other options your prospect has.
It’s not as big a task or as difficult as you might first think. You just need to establish your own brand — one that highlights your strengths and abilities.
Remember, no one else in the world has exactly your work experience, your interests, and your personality.
Let’s dive in and talk about some of the ways you can position yourself in the market as a well-paid professional B2B copywriter.