As an aspiring copywriter, do you feel that no matter how much you learn about copywriting, you’re never ready to take that big step and launch your copywriting career?
If so, I have exciting news. I’m about to share a little-known scientific fact that will show you why feeling that you’re not ready may prove just the opposite.
That’s right. As odd as it sounds, believing that you are not ready to start living the writer’s life may actually prove that you are ready.
Let me explain why.
I recently read about an ongoing study that revealed a mental quirk that blocks many people from achieving their goals. To become a successful copywriter, you must understand and overcome this hurdle.
Once you do, you can kick your writing career into high gear. Dreams you thought would take years to fulfill can be achieved in a fraction of that time.
Firing your boss and kissing your cubicle goodbye could be right around the corner. Working from your laptop while your feet dangle in the pool at your favorite resort can happen — not years from now, but very soon.
Why You’re More Qualified Than You Think
The National Center for Biotechnology Information (NCBI) published a report called “Why the Unskilled Are Unaware.” This report highlighted the research of David Dunning and Justin Kruger from the Psychology Department at Cornell University. Their theory, known as the Dunning-Kruger Effect, reveals two truths:
First, less qualified people tend to overstate their qualifications.
The report says, “Poor performers grossly overestimate their performances because their incompetence deprives them of the skills needed to recognize their deficits.”
In simple language, these people think they are qualified because they don’t know how little they know.
Second, more qualified people tend to underestimate their qualifications.
On the flip side, “These same studies suggest that top performers consistently underestimate how superior or distinctive their performances are relative to their peers.”
Stop and let that soak in. Highly qualified people often underestimate their ability. It’s possible that you are one of those people. And until you realize how qualified you really are, you will never have the confidence you need to approach clients.
I’ve heard many top-notch copywriters sing the praises of the AWAI copywriting programs. So if you have studied with AWAI, you are probably more qualified to write persuasive copy than you realize.
But even though AWAI courses have equipped you to succeed, the Dunning-Kruger Effect could be blocking you from fulfilling your dreams.
My personal experience confirms the results of this study.
When I completed the AWAI Six Figure Copywriting Course, the man who critiqued my final sales letter told me I would do well as a copywriter. But I was unable to believe his encouraging words because I was a victim of the Dunning-Kruger Effect.
As a result, too many wasted years slipped by. Hopefully, you won’t let that happen to you.
This Theory Has Been Proven by The Test of Time
Dunning and Kruger were not the first to express this truth. More than 2,000 years ago, Aristotle remarked, “The more you know, the more you know you don’t know.”
Shakespeare, in his play “As You Like It,” said, “The Foole doth thinke he is wise, but the wiseman knowes himselfe to be a Foole.”
Charles Darwin declared, “Ignorance more frequently begets confidence than does knowledge.”
And Nobel Prize winner Bertrand Russell observed that “… those who feel certainty are stupid, and those with any imagination and understanding are filled with doubt and indecision.”
Here Is Your Only Hope
The only solution to this career-killing dilemma? Force yourself out there and launch your writing career now. Right now.
Do a spec assignment. Approach a few clients you’d like to write for.
It doesn’t matter how you get started. Just start. This is crucial for at least two reasons.
- The longer you wait, the harder it will Each day, the “you’re not qualified lie” becomes more firmly embedded in your mind, making it more difficult to overcome.
- The best way to expose this lie is by getting positive feedback from And the only way to make that happen is… you guessed it… by having some clients.
Don’t worry. Your writing will improve with time. But you’ve got to start somewhere. You may look back some day and laugh at some of your early work. That’s okay. It got you started.
Once you have clients praising your writing skills and recommending you to their friends, the glorious truth will shine through like the morning sun. You are qualified. You are ready. You are a successful copywriter.
You’ve started living the writer’s life!