B2B Writing Success Member Update — July 2016

Charlotte Hicks CrockettDate: July 6, 2016
Time: 12:00 noon Eastern Time
Topic: B2B Writing Success Member Update
Presenter: Charlotte Hicks Crockett

In this month’s Member Update, we’re talking about the unique role direct-response copywriting has in B2B marketing.

We’ll discuss:

  • What you need to know about direct-response copywriting
  • Where direct-response is used… and not used in B2B marketing
  • The difference between “hype-y” copy and direct-response

As on all of our calls, we will leave time at the end for open Q&A. It’s your time to get your questions about B2B copywriting and your freelance business answered.

For more information on the upcoming 4 Weeks to B2B Mastery Virtual Workshop go here.

The replay is posted below:


This article is reserved content for B2B Writing Success premium members. To continue reading this article please log in or become a member today.

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