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A Look at the History of Content Marketing

A Look at the History of Content Marketing

October 24, 2016 | By Sheldon Gladstein | No Comments

A Look at the History of Content MarketingOkay, all you B2B marketing copywriting smartypants geniuses (genii?) out there in AWAI land. Are you ready for the ultimate test of your content marketing knowledge?

Take out your number two pencils, make sure they are razor sharp. While you’re at it, take a swig of your black coffee, green tea, red wine — whatever helps you feel razor sharp. Ready? Sharpened? Let’s go!

It’s time for the Content Marketing History quiz:

Question 1:

Content Marketing has been defined as “the creation and sharing of media and publishing content in order to acquire and retain customers.” Which of the following is considered the earliest example of this approach:

  1. The Code of Hammurabi for its early understanding of customer acquisition (“If a man destroyeth the eye of another man, they shall destroy his eye. If a man gaineth the address of another, he hath succeeded in lead generation”).
  2. Camel cigarettes, for its early combination of pure, unbiased, data-driven information in addictive customer retention (“More doctors smoke Camels than any other cigarettes”).
  3. John Deere’s The Furrow magazine, for its ability to dig up the dirt on what farming customers really wanted to know.


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Sheldon Gladstein

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