When it comes to marketing, companies that focus exclusively on social media and neglect to develop a rich, filling content marketing program are missing out on a lot of hungry potential customers.
Why Social Media Marketing is the Frosting on the Content Marketing Cake
Social media marketing and content marketing are not one and the same. They’re the frosting and the cake, the jelly and the peanut butter, the butter and the popcorn. Separately they’re both good in their own way, but they go so much better together.
What makes them different?
Let’s take a closer look at the ingredients: