This week, we’re doing something a bit different. In this classic video from the 2013 B2B Online Summit, Michael Katz reveals the role B2B newsletters play in an effective content marketing strategy.
Join Michael as he explains:
- How email B2B newsletters build relationships that translate to sales
- Tips for writing email newsletters for yourself and your clients
- Why email newsletters are so effective as a prospecting tool
Grab a pen and notepad and enjoy the video!