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B2B Copywriting Summit: Writing B2B Newsletters

B2B Copywriting Summit: Writing B2B Newsletters

November 16, 2016 | By Michael Katz | 2 Comments

michael_katz-150This week, we’re doing something a bit different. In this classic video from the 2013 B2B Online Summit, Michael Katz reveals the role B2B newsletters play in an effective content marketing strategy.

Join Michael as he explains:

  • How email B2B newsletters build relationships that translate to sales
  • Tips for writing email newsletters for yourself and your clients
  • Why email newsletters are so effective as a prospecting tool

Grab a pen and notepad and enjoy the video!

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About the Author

Michael Katz

Michael Katz is Founder and Chief Penguin of Blue Penguin Development, Inc. He specializes in working with solo professionals and, in particular, teaching them how to develop and communicate a clear niche. Sign up for his free newsletter, The Likeable Expert Gazette, at

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  • Hi!
    I’m currently going through Steve Slaunwhite’s B2B Copywriting course (basic) and am leaning strongly toward writing newsletters. Your video was very informative and offered me the incentive to continue in that direction.

    Does your course include a more in depth view of newsletter writing and/or samples to study?

    Charlie Tisserand

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