B2B Copywriting Summit: Writing B2B Newsletters

michael_katz-150This week, we’re doing something a bit different. In this classic video from the 2013 B2B Online Summit, Michael Katz reveals the role B2B newsletters play in an effective content marketing strategy.

Join Michael as he explains:

  • How email B2B newsletters build relationships that translate to sales
  • Tips for writing email newsletters for yourself and your clients
  • Why email newsletters are so effective as a prospecting tool

Grab a pen and notepad and enjoy the video!

This article is reserved content for B2B Writing Success premium members. To continue reading this article please log in or become a member today.

About Michael Katz

2 Responses to “B2B Copywriting Summit: Writing B2B Newsletters”

Read below or add a comment...

  1. Charles Tisserand says:

    I’m currently going through Steve Slaunwhite’s B2B Copywriting course (basic) and am leaning strongly toward writing newsletters. Your video was very informative and offered me the incentive to continue in that direction.

    Does your course include a more in depth view of newsletter writing and/or samples to study?

    Charlie Tisserand

  2. Charlotte Hicks Crockett says:

    Hi Charles,
    Yes, Michael’s program goes deep into setting up and writing email newsletters as well as how to sell them to potential clients.

    You can get all the details here: http://www.awaionline.com/b2b/newsletters/p/


Leave A Comment...