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Reality Blog: The Season of Discounting Strategies

Reality Blog: The Season of Discounting Strategies

December 7, 2016 | By John Mullen | No Comments

Reality Blog: The Silly Season of Discounting StrategiesWe’re in the middle of what I call the “silly season” now. Or holiday shopping season, if you prefer.

With four kids, I can hardly avoid it. Not without channeling the Grinch, anyway. And while I’m not fond of the crowds and traffic, I have to admit — the sales are pretty cool.

When else can you get so much “stuff” for your money?

Then again, when else are you spending so much all at once?

Luckily, those two scenarios converge so that just when we’re buying more, we get the lowest prices, too.

It’s basic economics, really.

As demand skyrockets for the holidays, suppliers pump out more product to meet it. The heightened competition drives prices down… way down, in fact.

But the discounting strategies retailers use to drop their prices — and how they promote them — is what’s interesting to me as a copywriter. That’s the subject of today’s blog.

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John Mullen

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