Hello B2B Writing Success members! It’s Nancy Ross Brewer here to kick off the Business Essentials Roadmap.
One great thing about B2B copywriting is accessibility. Anyone can choose this copywriting path. You don’t need a business degree, or industry work experience. They’re not necessary for copywriting success.
So why read the Business Essentials Roadmap?
Because understanding more about a client’s business could help you deliver your best work. This leads to happier clients, nurtures your confidence, and increases your success!
Use this roadmap as a resource to help you ask better questions. You’ll have healthier client discussions — deliver more targeted content — and generate better ideas for your clients.
Through the modules in this Business Essentials Roadmap, we’ll explore major business disciplines to consider:
- The scope and essential concepts of the subject area,
- Key vocabulary,
- Relevance by company size,
- Policy clues and company culture, and
- How copywriters can use this knowledge.
First up, here in Module 1: subjects at the heart of every business: Ethics — Strategy — Management and Leadership.