Welcome back to the Business Essentials Roadmap.

In Module 1, we covered three subjects at the heart of every business: Business Ethics — Strategy — Management and Leadership. A key takeaway: Strategy answers the question, “What do we do?”

Next, in Module 2, we took a logical step to extend the business strategy, and looked at the essentials of Marketing and Sales.

We defined a marketing strategy and marketing plan to address the Four P’s: Product — Place — Promotion — Pricing.

Now, here in Module 3, we’re ready to make and sell products and services. Let’s look at Operations Management, where we determine “How do we do it?” and “How do we do it better?”

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