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Executive Summary: The Key to Establishing a Brand

Executive Summary: The Key to Establishing a Brand

February 27, 2017 | By Nancy Ross Brewer | No Comments

Executive Summary: The Key to Establishing a BrandBranding your freelance copywriting business is more than developing a snazzy logo. While that can be a key step, more important is developing strong messaging. Your brand should be as unique as you are, and set you apart from other copywriters.

Help your prospects determine if you’re the right copywriter for them.

Develop strong messaging, and use it consistently. Your website, sales letters, email campaigns, VSLs, and conversations with prospects should emphasize the key messages about who you are, and why they should choose to work with you!

Inconsistent messaging can wreak havoc on the effectiveness of your marketing efforts. Rather than building a memorable reputation with your audience, you’re stuck making a first impression multiple times. Remember: “Repetition builds reputation.”

So how do you build a strong brand for your freelance business?


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Nancy Ross Brewer

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