By the time you read this article, this freelance copywriter will have recently celebrated another birthday. Just two days after my oldest granddaughter turned five, I clicked off another mile in the age odometer: 60.
As my birthday approached (and quite rapidly, I must say), I took some time out to reflect on what’s transpired. Not just in my copywriting career; but, on the journey I’ve taken over the past six decades on this big ball of dirt and water we call earth.
I know… it’s not healthy to dwell too much on the past. It’s important to look to the road ahead.
But, as I mentioned in my “inaugural address,” if you discount all that’s gone before — both the successes and the failures — then you start from scratch over and over again.
A wise man once said that those who fail to learn from history are doomed to repeat it. The idea is often attributed to Winston Churchill. But the true origin is unknown.
There is some truth in that old saying. However, it’s only half the truth. Sure, we must learn from our mistakes or we will be doomed to repeat them.
But, there is another side to that coin. If we learn from our successes, we are able to repeat them as well.
And so, I took some time last week to think back on the things that have shaped my life, copywriting included. Honestly, it was interesting to realize what’s transpired to bring me to this point in time…
A point in time where an old dog did learn some new tricks. I may have started copywriting in my late fifties… but we old dogs can still keep up with the young pups. And I found that age does have its advantages.
Here’s what I learned.