Date: April 17, 2017
Topic: Why B2B Skills are Valuable
Presenter: Steve Slaunwhite
“All marketing is human to human.”
But is it? In this interview, Steve Slaunwhite talks about the unique aspects of B2B marketing and why B2B copywriting skills are valuable.
- The dual emotions of the B2B buyer
- Why you must approach B2B marketing differently
- What B2B companies look for when they hire a freelance copywriter
If you’re new to B2B copywriting, this interview will help you understand why acquiring B2B copywriting skills are an excellent investment.