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Reality Blog: Man vs. Copywriting Software

Reality Blog: Man vs. Copywriting Software

June 14, 2017 | By Steve Maurer | 1 Comment

Reality Blog: Man vs. Copywriting SoftwareI’ve been asked to write a lot of different projects over the last seven years. Most have been straightforward, relatively ordinary requests.

Normally, it’s for industrial sales copywriting, software product descriptions, or content marketing. Formats I know, and products I understand.

Back in my content mill days, it was nothing to write keyword-stuffed prose that made little or no sense at all. But those days are long gone. And most of what I write is routine.

But, every now and then, I get a call that borders on strange and quirky.

Last Monday was one of those days.

When my office phone started ringing, I didn’t recognize the number, but decided to answer it anyway.

On the other end of the line, a raspy voice asked, “Steve… you’re an industrial copywriter, right? I have some web copy that needs to be fixed.”

I was ready to reply when the voice broke in again.

And what she said next made my jaw drop…

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Steve Maurer

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One Comment

  • Steve, I too received a call to repair auto-generated text. But my call was from the Marketing Consultant that tried to sell the auto-copy to the client, and my prices didn’t work for her. Of course, she’s now stuck with an unhappy client.

    I think the more of this auto-copy that gets out there, the more obvious it’ll be that a live copywriter is needed.

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