Recently, I described some of the computer hardware I use to run my B2B copywriting business. I’ve always enjoyed that part of computing, even before I used computers to make money.
Of course, to make money with your computer, you also need the software to run a successful business.
Here are the programs I use.
Writing and productivity software
It’s kind of a no-brainer that if you’re going to make a living as a B2B copywriter, you know you’re going to need some kind of word processor. There are a lot of choices out there, both free programs and commercially available software.
I’ve always used Microsoft Word. I’ve tested out other software, but have always come back to this one. Some people love it… some people hate it. It’s a matter of personal preference.
But, there are features in Microsoft Word that I’ve discovered increase my productivity. For example, the Flesch-Kincaid Readability Statistics are built into the program. And, it has a feature that reads your work to you.
Some people use the read aloud feature for listening to documents sent them. I use it as one of the main techniques for editing my own work. You can hear errors you might gloss over when reading it silently.
And, unlike a human reader, it never misses a word when reading aloud.
Actually, I use the Microsoft Office suite of programs. In the past, I’ve bought the latest version every few years. But, I currently use Office 365 Business. It’s a subscription-based program and I pay by the year.
The fee is around $100 annually. You get both the downloadable version and the online programs. Right now, it’s the current Office 2016 version. But, here’s the most valuable part. It’s continuously updated to new improvements and the newest version of Office.
That means that if Office 2017 comes out anytime during the year, I’m automatically updated to it.
Additionally, I can install it on five computers, as well as options for my mobile devices. That means I have it installed on my two laptops, my tablet, and my phone… all for one fee.
The suite of programs include:
- Word (word processor)
- PowerPoint (slide show production)
- Excel (spreadsheet)
- Access (a database program)
- Publisher (desktop publishing)
- OneNote (note keeping)
- Outlook (email)
Since all are Microsoft products, there is no trouble with compatibility.
One other huge benefit is that it comes with actual phone support. I can schedule an appointment, and a live person walks me through any problem I might have.
While there are other programs out there — many of them free — consider this. Most, if not all of my clients use Microsoft products.
Shouldn’t I be using software that’s guaranteed to be compatible with theirs?
Of course, I’ve already mentioned that I use Outlook for email. But, that’s not all I use to talk with my clients.