How important is email in a B2B marketing strategy?
The answer might surprise you…
According to the Content Marketing Institute, 93% of B2B marketers distribute content via email. And of all of those, 91% consider email essential.
These extremely high numbers mean two things:
First, if your clients aren’t using email to share content, it’s time to start.
Second, in a world where nearly every B2B marketer is sending email, yours needs to stand out if you want it to be read.
Distinguishing yourself among others isn’t necessarily a difficult task. Following a few best practices will go a long way in making your email stand out from all the others that are clogging up your audience’s inbox.
Try some of these tips next time you write an email: