How to Write B2B Emails That Get Opened and Read

How to Write B2B Emails That Get Opened and Read

July 17, 2017 | By Candice Lazar | No Comments

How to Write B2B Emails Your Audience Can’t Wait to OpenHow important is email in a B2B marketing strategy?

The answer might surprise you…

According to the Content Marketing Institute, 93% of B2B marketers distribute content via email. And of all of those, 91% consider email essential.

These extremely high numbers mean two things:

First, if your clients aren’t using email to share content, it’s time to start.

Second, in a world where nearly every B2B marketer is sending email, yours needs to stand out if you want it to be read.

Distinguishing yourself among others isn’t necessarily a difficult task. Following a few best practices will go a long way in making your email stand out from all the others that are clogging up your audience’s inbox.

Try some of these tips next time you write an email:

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Candice Lazar

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