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Reality Blog: Do You Need to Have a Blog?

Reality Blog: Do You Need to Have a Blog?

August 16, 2017 | By Steve Maurer | 3 Comments

Reality Blog: Do You Need to Have a Blog?It’s been a debate that’s raged for as long as I can remember. Even before I had a freelance website, blogs were a hot topic. In clubs and groups to which I belonged, the subject invariably came up for discussion.

So, does a B2B copywriter need a blog on his or her website?

The short answer is: yes.

The other short answer is… no!

Does that sound puzzling? Don’t feel bad… I felt confused for a long time as well.

In fact, as I mentioned, it was a source of contention for what seemed eons. There are some good reasons for having a blog. But, there can be more than a few drawbacks, too.

Honestly, the choice is entirely up to you. But, to make an informed decision, you need some food for thought. To weigh the pros and cons…

You need to know what they are, right?

I recently read some insightful information about freelance copywriters and blogging. It came from a B2B business coach I admire and respect.

And, of course, I’m going to share it with you.

When you read this article, you’ll discover:

  • What blogs are.
  • What they can be used for.
  • How much time you should spend on it, if you have one.
  • And, why social shares and reader comments aren’t your goal.

I’ll use my website blog and that of my wife to illustrate these points. And by the time you’re done reading, you’ll have the information you need to decide if a blog is right for you.

To blog or not to blog? That is the question.

And herein lies the answer…


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About the Author

Steve Maurer

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  • I’m not sure why, but this article abruptly ended after “And herein lies the answer…”
    ….How do we access the rest?
    Thank you.

    • Claire,
      Make sure you’re logged in. It’s member-only content so you’ll need to be signed into see the rest of the article.


  • Hi!
    I’m in the process of building my website and, I’m thinking to myself, it might help me to have a blog…at least in the beginning… to promote my copywriting business.

    I’m going to offer more than one service, so I’m also thinking about creating a separate landing page for each (online research, email writing packages, newsletters and short-form sales letters), and as I expand my expertise, I may add more.

    For now, though, I’m settling on newsletters and short-form emails and email campaigns.

    So, my question is this…Do you think that using a blog can be beneficial to link between the landing pages?
    Or, do you think that offering my services on different pages of my website, rather than creating a landing page for each one, would be sufficient, using my blog to link each page?

    I may be over-thinking everything and that it would be simpler and easier with the latter idea.

    What would be your thoughts?

    Charlie Tisserand

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