It’s been a debate that’s raged for as long as I can remember. Even before I had a freelance website, blogs were a hot topic. In clubs and groups to which I belonged, the subject invariably came up for discussion.
So, does a B2B copywriter need a blog on his or her website?
The short answer is: yes.
The other short answer is… no!
Does that sound puzzling? Don’t feel bad… I felt confused for a long time as well.
In fact, as I mentioned, it was a source of contention for what seemed eons. There are some good reasons for having a blog. But, there can be more than a few drawbacks, too.
Honestly, the choice is entirely up to you. But, to make an informed decision, you need some food for thought. To weigh the pros and cons…
You need to know what they are, right?
I recently read some insightful information about freelance copywriters and blogging. It came from a B2B business coach I admire and respect.
And, of course, I’m going to share it with you.
When you read this article, you’ll discover:
- What blogs are.
- What they can be used for.
- How much time you should spend on it, if you have one.
- And, why social shares and reader comments aren’t your goal.
I’ll use my website blog and that of my wife to illustrate these points. And by the time you’re done reading, you’ll have the information you need to decide if a blog is right for you.
To blog or not to blog? That is the question.
And herein lies the answer…