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Reality Blog: How I Use LinkedIn for Prospecting

Reality Blog: How I Use LinkedIn for Prospecting

September 6, 2017 | By Steve Maurer | No Comments

Reality Blog: The Power of LinkedIn for prospectingIf you’ve been following these articles, you know I hit a dry spell for a bit. While there were several reasons, one of the biggest problems sits squarely on my shoulders.

I backed off my outbound marketing efforts. Even on my favorite social media platform: LinkedIn.

I know… I can’t believe it either.

LinkedIn is 100% business and a wonderful place to find prospects for your B2B copywriting business. It’s one of the only social networks where you can do both inbound and outbound marketing.

But, it only works if you work it.

That’s one place I fell down on the job. I wasn’t working it like I should. But, once back on my feet, things started to pick up.

In fact, I had two meetings today — one in person and one via phone — and both were a direct result of my LinkedIn profile.

One of them is actually leading to a speaking engagement at the University of Arkansas!

Never in my wildest dreams…

Sorry! Got lost in my thoughts for a moment.

I’m back.

Now, if you’re new to LinkedIn and not sure what to do next, it’s kind of scary. Facebook, Twitter, and the bulk of the other social networks are pretty easy to figure out.

But, LinkedIn’s really not that bad once you learn your way around.

I’ve been on LinkedIn for about five years. And, if there are mistakes to be made, I’ve probably made most of them.

Through the years, I’ve refined my technique and continue to do so. In this article, I’m going to share what’s working now. By the time you finish this article, you’ll know:

  • What elements you need in place (only three, so not too bad).
  • How to find companies in your target market or niche.
  • How to get attention and start conversations with them.

If you follow these simple instructions, you’ll bypass a lot of the mistakes I made. And, you’ll start connecting with prospects sooner.

But, first… about that speaking engagement.

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Steve Maurer

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