Well, we’re almost two weeks into the New Year, 2018. Starting in December, I began making plans for massive business growth.
There are several working parts to growth planning. For me, Step One was to look back over the year and see what worked… and what didn’t.
Step Two was discovering why things did or didn’t work. That’s vital to developing your plan to move forward and further. I’ve got to say, it was a very good year for business. My income was greater than any previous year.
In fact, when I look back at my first year — my millwork days — the money this past year exceeded it by 20 times!
No doubt, I must be doing some things right. So, the quest became to find out what they were so I could do more of them!
That would be Step Three, of course.
For any freelancer, marketing your freelance copywriting business tops the to-do list. For B2B copywriters, that may be uncomfortable. At least, it was for me. A lot of us are introverts. We’d rather promote someone else than recommend ourselves.
But truth is, no one else is going to toot your horn.
So, grab that trumpet and blow for all you’re worth!
That’s just one of the things I’ve considered. Finding clients, good clients, takes a mix of both inbound and outbound marketing. Inbound marketing refers to things you do to bring clients to you.
Website copy and Search Engine Optimization (SEO) are part of inbound marketing. Posting on social media platforms like LinkedIn is another example.
I’ve done a respectable job there. Most of my clients, the majority of them, find me through Google search and LinkedIn.
However, my outbound marketing needs work.
I mentioned this several times last year… and my plans to improve.
Honestly, while I did a little more, it wasn’t enough to make a major difference. So, that’s one area I still need to address.
There are other areas needing improvement. That’s the idea behind this article, in fact. Hopefully, as we dissect my business, you’ll find ways to improve yours.
Ready to get started? Let’s dive in.