You’ve accepted your next writing project. What’s the first thing you do?
Okay, the first thing you do after you’ve jumped for joy, patted yourself on the back, or hidden under your desk.
One of the first things I do is complete both SEO (Search Engine Optimization) and subject research. These searches put me in touch with the target market. I learn what ails them, verbiage they use, and different angles through the eyes of the target market.
I know everything I write must include information I discover during my SEO research. I don’t split the idea of being a copywriter and being an SEO copywriter.
Every time I write for business, I am an SEO B2B copywriter. It all comes down to research and information.
My 8 steps from blank page to delivering SEO-rich content.
[Editor’s Note: For more on how to write SEO-rich copy and content, check out Heather Lloyd-Martin’s program, SEO Copywriting Success.]