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Reality Blog: Four Copywriting Lessons from the Trenches

Reality Blog: Four Copywriting Lessons from the Trenches

March 7, 2018 | By Steve Maurer | No Comments

Reality Blog: Four Copywriting Lessons from the TrenchesHave you seen any of the Farmers Insurance commercials?

I love them! They’re pretty funny and I stop to watch whenever I see one come on. Showcasing some strange, ridiculous claims scenario, the spokesperson always ends with this catchphrase:

“At Farmers, we know a thing or two because we’ve seen a thing or two.”

And it occurred to me that over the past several years of being in the trenches as a copywriter, I’ve learned a thing or two because I’ve seen a thing or two!

So today, I want to share four copywriting lessons with you. If you’re new to B2B copywriting, these may help you avoid some of the pitfalls I’ve encountered. Maybe, to grow even faster than I have.

Now, what I’ve got to share won’t be quite as humorous as deer in a swimming pool or a moose tangled up in a swing set. But, hopefully you’ll learn from my wins and losses.

You’ll know a thing or two because I’ve seen a thing or two.

So, here’s the lineup:

  • Writing in your niche… and outside of it
  • Setting your own deadlines
  • Working with an editor
  • Finally, knowing when enough… is enough

That last one — knowing when enough is enough — will prove interesting. And it will refer back to some of the tips before it. It’s one of the major problems new copywriters face. And, even those of us that have some experience under our belts.

But the first one about writing in… and outside of your niche comes from a recent experience.

I’ve written about choosing a niche before, so I won’t go into a lot of detail. If you’ve followed this blog last year, you know that I consider a niche to be an industry. A group of businesses that manufacture or market similar or complementary products and services.

And I feel that your best, most profitable clients are found when you concentrate on a niche. But…

What if you’re asked to write for someone other than your target market?

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Steve Maurer

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