Do I really want to be a B2B copywriter?
Have you ever asked yourself that question? Yeah… me too.
In fact, I’ve often asked myself if I really wanted to be a freelance copywriter, particularly a full-time one.
Sometimes it happens at the weirdest times!
Take today, for instance. Normally I’d ask if this is really what I wanted to do when work was slim pickings. When I wondered if I’d ever get another client.
Sounds reasonable, right?
But today, I’m sitting on a pile of work to get done. By the end of the week, I’ll invoice out several hundred dollars’ worth of work.
And in about 45 minutes, I’ve got a call scheduled with another potentially great client. So, why in the world would I doubt myself! Doesn’t make any sense, does it?
But… doubts crept in, nonetheless.
Not little doubts… big ones.
Not doubts about whether I could do this… I’ve shown myself I could.
Not doubts about whether I could write good copy and content… I can.
Not doubts about my copywriting training… I’ve gotten the best around.
Not even doubts about finding clients… many come to me because of my self-marketing. Not only that… I have people sending them to me!
So, if it’s not any of those common doubts — reservations that plague many new writers — then what exactly caused this dread today?
That’s a good question. And as I work this out on paper, so to speak, hopefully you know what to do if it happens to you. And, it likely will at some point.
If you’re still working a full-time job, like I am, it may hit you squarely between the eyes sooner or later.
The big doubt I often face?
Do I really want to be a full-time copywriter?
Do I really want this to be how I make my living… and build my future?
To get to the root of the problem, I had to do some deep digging. I needed to get down and dirty with my emotions and my reasons, and honestly work this thing out.
Here’s what I found…