Somewhere between intending to achieve copywriting success and actually achieving it lies a chasm.
This chasm is very real.
It’s the spot in your journey where you’ve run out of easy things to do. You’ve checked off all the basic tasks. And now you’re faced with real obstacles.
The stuff that will test your will and resolve.
Author Seth Godin calls it the “dip.”
There’s no escaping this dark chasm. Occasionally you end up crawling out of it faster than at other times.
Maybe because you’re better prepared. Or you came into it with more realistic expectations. Or you just got lucky.
But there’s no bypass. No shortcut. And no amount of positive thinking or daily affirmations will help you avoid it.
Launching your B2B copywriting business requires you to cross this chasm.
So does going after higher-paying clients…
Pivoting to a new type of writing (e.g., writing case studies)…
Changing your business model (e.g., moving to a retainer model)…
Creating and selling your first info product…
Or just doing something completely uncomfortable (e.g., volunteering for a key role in an industry association).
Basically, anything worth going after!
Why do so many copywriters lose hope and give up when they enter this chasm?
It’s dark. There are no road signs. No markers. So it’s easy to get lost.
We take a look at our to-do list and quickly get overwhelmed. Analysis paralysis takes over.
Everything seems too important! Where should I start? What if I’m not ready? What if I fail?
Fear and indecision quickly lead to doubt. Which creates fear. Which breeds more inaction. Which results in despair and hopelessness.
Fortunately, there’s a simple way to break this cycle. And it’s something you can do right now.