Nearly every B2B copywriting project starts with research.
When writing for clients, you research their product or service and their target audience. You need to understand what you’re writing about and for whom. Your copy for your clients must focus on what their target audience — their ideal customer — needs to hear.
It’s similar when writing for yourself. You must know what your target audience needs to hear about you and your services. After all, your readers are your target audience and are… your ideal customers!
There are tools and techniques used for copywriting research that assist in finding and recording what you need to know to write more effective copy and content.
In this article, I’m going to reveal how I research products and services for my clients.
The tools I use to research and record my research make all the difference in the world to my business.
After reading this, you should:
- Understand why you need to develop research skills,
- Discover an effective research tactic others often skip,
- Be able to research topics more effectively for your clients, and
- Recognize the value of recording your work.
Are you ready to become a research expert?
We’ll start with the WHY of proper copywriting research, even if you know the subject matter.