I’ve spoken of my library before. And how I mistakenly thought that a copywriter’s library should be filled with impressive works about the art and craft of writing copy, marketing oneself, and business in general.
And… how I was so very wrong.
It was actually an “A-list” copywriter who set me straight. Bob Bly was the very first “real” copywriter I encountered through a video on the Internet.
I thought, “I want to be successful like him someday!”
Over the past few years, Bob and I have exchanged emails and had phone calls… and I was even lucky enough to eat dinner with him at AWAI’s Networking Dinner at Bootcamp.
And many of our conversations had nothing to do with copywriting… or books about copywriting.
I’d been steadily going down the road to the writer’s life with blinders on. Afraid to look at anything but copywriting information, I was missing books and articles that would enrich my life.
And… my copywriting prowess.
It’s been said that readers are leaders, and that’s true. In fact, there is science to back that up.
In a blog article from May 2015, publisher and entrepreneur Michael Hyatt explained the concept and offered five ways reading develops and empowers readers.
Mr. Hyatt himself is a self-pronounced “content junkie,” reading more than just business news and information.
Even Steve Jobs was a reader, somewhat obsessed with the poetry of William Blake.
My library may not be as impressive as the Library of Alexandria (the original was one of the Seven Wonders of the World), or as extensive as the Library of Congress in Washington, D.C.
But… it serves me well and continues to expand all the time.
I’ve discovered five ways reading benefits us as B2B copywriters.
The first is very advantageous in our profession…