It’s been a busy month here at Steve Maurer Freelance Writing. I’ve had quite a few prospects knocking on my digital door.
In fact, I’ve got a call scheduled later this afternoon.
It’s a far cry from my early freelance writing days, believe me!
Let me qualify that statement first. I’m not talking about my two years of writing in the content mills (low-paying job boards). In fact, during that time, I was extremely busy, writing over 400 articles a year!
But… not making much money at it, to be sure.
No, I’m talking about when I broke free from the mills and ventured out on my own, searching diligently for “real” B2B clients. Clients who valued my writing skills… and had deeper pockets and larger budgets.
A large part of the early days was equipping myself for the “client safari.” When you get serious about building a copywriting business, you can’t just wing it.
Well, at least you shouldn’t.
No, you need to get the copywriting skills necessary to produce quality, effective copy for your newfound clients. And of course, you’ll need to learn how to gather the marketing tools needed to get those clients.
Obviously, that means building a good freelance copywriter website and LinkedIn profile. And putting together samples of your work to show prospects.
Now remember… you can earn while you learn. Many freelancers forget that and make the mistake of wanting to wait until they feel like they’re fully trained.
Tip: You’re never “fully trained.”
But waiting until you’re fully trained before seeking out B2B clients is not the mistake I want to address. It’s one that’s just as easy to make… but far more dangerous.