The most successful B2B writers know content marketing is a cornerstone of a solid B2B marketing plan…
And so far as content marketing goes, blogging is one of the best forms of promotion.
There are many reasons why.
Two huge advantages of keeping a blog for your clients are that they’re generally free and easy to set up. Adding a blog to a website can be as simple as adding another page. You can also create a free blog on a site like WordPress and link it to another site.
A blog needs to be updated regularly to be effective. It’s a commitment, but this upkeep has a lot of benefits. By keeping up with what’s going on in your industry and distilling it for your audience, you’re not just providing valuable information. You’re also showing that you’re a knowledgeable authority.
Publishing a blog regularly is also good for search engine rankings, because the engines like up-to-date content. It also increases the number of places your client’s name shows up online. Every individual blog entry adds to their digital footprint.
Plus, as direct marketers love to say, “But wait, there’s more!” A blog gives you a great reason to reach out to your audience. Emailing the blog to your readers and posting about it on social media will increase the number of both clients and new prospects who read it.
So, there are a lot of reasons to consider writing a blog for your clients… and we haven’t even talked about the fact that this could be an ongoing retainer project for you!
Blogging Tips for B2B Companies