Whenever two or more words are gathered together on a page…
There’s a chance something’s going to get cut.
Or changed for one reason or another. The fact is, edits or revisions are not only possible… they’re usually inevitable.
As a B2B freelance copywriter, you’re going to be creating content and copy for clients. Your job — and I’m assuming you accepted it — is to create readable, persuasive copy that promotes your client’s product or service.
Now, I understand you’re probably an excellent copywriter (or aspiring to be), with training in the most current techniques and strategies available.
Your education is an ongoing endeavor. I know mine is. (In fact, a few weeks from now I’m heading down to Delray Beach, Florida for the premier Copywriting Event of the Year… AWAI’s Copywriting Bootcamp… for the fifth time.)
So between you and me, I think I’m a pretty fair writer and copywriter. People understand what I write and I can make some pretty persuasive arguments on digital paper.
The client always has the final say.
Now, you’d think they’d take me at my word (pun intended). After all, in many cases, they came to me, not vice versa.
And even those I contacted first hired me for a reason — to create readable copy.
But… after you’ve finished the project, the client may want the copy written differently, or there may have been product changes, or they need the message to go in a different direction.
Whatever the reason, you need to be ready to edit your work.
Here’s how I handle edits and revisions.