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Reality Blog: Be a Copywriting Advisor to Your Clients

Reality Blog: Be a Copywriting Advisor to Your Clients

October 10, 2018 | By Steve Maurer | No Comments

Honestly, I love B2B copywriting. I work with some great clients. Overall, the experience has been much more than I expected when I got started.

When I first started writing, it was easy; but also kind of boring.

That’s because I worked off the low-paying job boards. The clients told you what to write, how to write it, and how long it should be.

On top of that, that was back in the day when keyword stuffing was all the rage.


I usually ended up with an unintelligible piece of trash that was really hard to be proud of.

And not a whole lot of moolah to show for my efforts.

My, how times have changed!

Reality Blog: Be a Copywriting Advisor to Your Clients

I “went to school” on copywriting and content marketing. Well, not a physical school or university. Instead, I studied AWAI’s copywriting programs, taught by top-notch instructors, all of whom were working copywriters themselves.

I still keep up my training by attending online classes and live events. In fact, next week, Mary (my wife) and I are heading down to Delray Beach, Florida, to attend AWAI’s FastTrack to Copywriting Success Bootcamp and Job Fair.

Thankfully, I got in before it sold out (and it sold out fast!). Some of my good copywriting group buddies are attending it virtually, through a livestreaming option.

So, I guess the upshot is that I still study copywriting, improving my skills constantly.

And the interesting thing is that my clients are improving too. Well, not the clients themselves, of course. But as I refine my marketing and improve my copywriting skills, I attract and sign better clients.

Clients that get the whole copywriting and content marketing idea.

And there’s more dialog between us as well. In a very real sense, I’m moving away from being a commodity who just supplies digital words on electronic paper.

I’m becoming a valued team member and even a collaborating partner.

Why, just this very morning, something happened that made me realize my real worth, not just as a copywriter, but as a strategist.

Just wish it hadn’t happened at 3 o’clock in the morning, LOL!


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Steve Maurer

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