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Reality Blog: Flipping the Easy Switch in Your Business

Reality Blog: Flipping the Easy Switch in Your Business

October 3, 2018 | By Steve Maurer | No Comments

A few things happened this week that helped me flip the easy switch in my copywriting business.

So, what do I mean by an “easy switch”? If you’ve watched any commercials on TV, you’ve probably seen the big red Easy button that Staples® uses for promoting their office supplies.

They’ll even sell you one!

Of course, it’s a toy and really doesn’t do anything but make a sound when pressed. But, it’s a good marketing device as you immediately remember their store whenever you see it.

But, the easy switch I’m talking about is different.

Reality Blog: How to Flip the Easy Switch in Your Copywriting Business

The “easy switch” in this case means taking steps that can potentially take your copywriting business to a whole new level. When you flip them on, they make every part of your business easier.

Not just for you… but for your clients as well.

These switches make it:

  • easy for clients to find you
  • easy for clients to contact you
  • easy for clients to talk to you, and
  • easy for clients to hire you

Does that sound like a switch you’d like to learn more about?

Then sit back, relax, and get ready to find and flip your own easy switches. For me, they’ve helped my business grow more quickly.

Let’s do the same for yours.

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Steve Maurer

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