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Reality Blog: Another Option for Your B2B Niche

Reality Blog: Another Option for Your B2B Niche

November 28, 2018 | By Steve Maurer | 1 Comment

Finding a B2B niche or target market is a daunting task for many new writers. Just as important as what to write is who to write for.

It’s no secret that specialists in an industry will make more money for their work than will a generalist who’ll write for anybody.

That shouldn’t come as a surprise, right?

Just look at other professions and you’ll see it in action.

Reality Blog: Need a B2B Niche? Try Adjacent Industry Prospects

For example, the more specialized a doctor is, the more he or she will charge for their services. And the more specialized your education is, the more you’re likely to earn from that diploma or degree.

Specialists are just able to charge more because of the increase in value, real or perceived.

It’s the same in the field of copywriting, both in B2C (Business-to-Consumer) or B2B (Business-to-Business).

A writer with a specialized knowledge in a particular field is usually able to command higher fees for work done.

Some of the reasons are:

  • Knowledge of their client’s target audience.
  • A lesser degree of supervision or hand-holding to get the job done.
  • A better understanding of the product or service their client provides.
  • A clearer picture of the features and benefits of those products and services.

All of that leads to more effective writing and a better chance of bringing results to the writer’s client.

It also means that repeat business, including retainer agreements, is more likely with a copywriting specialist, particularly in B2B.

But like I mentioned, choosing the correct niche or target market presents difficulties for many new writers.

So many choices!

Or perhaps, not enough choices, right?

I recently learned a term that may help you in your quest for B2B writing success. And a strategy that may make choosing a target market less intimidating.

In today’s article, we’ll discuss… adjacent industries.

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About the Author

Steve Maurer

Latest in B2B Copywriting

One Comment

  • Great article, Steve. As a new freelancer, finding that niche has been a stumbling block. Looking at my past work experience, it seems that I can almost be a jack of al trades but no real connection to any specific niche. Thank you for reminding me about mind mapping. You may have given me the breakthrough I needed to finally pin this down.

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