Finding a B2B niche or target market is a daunting task for many new writers. Just as important as what to write is who to write for.
It’s no secret that specialists in an industry will make more money for their work than will a generalist who’ll write for anybody.
That shouldn’t come as a surprise, right?
Just look at other professions and you’ll see it in action.
For example, the more specialized a doctor is, the more he or she will charge for their services. And the more specialized your education is, the more you’re likely to earn from that diploma or degree.
Specialists are just able to charge more because of the increase in value, real or perceived.
It’s the same in the field of copywriting, both in B2C (Business-to-Consumer) or B2B (Business-to-Business).
A writer with a specialized knowledge in a particular field is usually able to command higher fees for work done.
Some of the reasons are:
- Knowledge of their client’s target audience.
- A lesser degree of supervision or hand-holding to get the job done.
- A better understanding of the product or service their client provides.
- A clearer picture of the features and benefits of those products and services.
All of that leads to more effective writing and a better chance of bringing results to the writer’s client.
It also means that repeat business, including retainer agreements, is more likely with a copywriting specialist, particularly in B2B.
But like I mentioned, choosing the correct niche or target market presents difficulties for many new writers.
So many choices!
Or perhaps, not enough choices, right?
I recently learned a term that may help you in your quest for B2B writing success. And a strategy that may make choosing a target market less intimidating.
In today’s article, we’ll discuss… adjacent industries.