In the first module of the Marketing Yourself Roadmap to Success, we examined how we need to think like an owner. In this module, we’ll look at defining our target market.
It may sound counterintuitive, but one of the very best ways you can launch your freelance writing business is by choosing both an industry and a specialty.
Think of it this way, if your dentist tells you that you need a root canal, they’ll probably refer you to a root canal specialist. That person only does root canals all day, and therefore has lots of practice and is efficient at it.
As a copywriter, you can do the same thing. When you define your position within the writing world as one who does x for y, you’re making your life much easier. Not to mention, you’ll get paid more.
The reasons are many, the chief among them is that it’s easier to become a knowledge expert, find your target audience, and gain referrals.
For example, if you are interested in writing white papers for a logistics supply company, that’s a specialty few other writers have. Therefore, it will be easy to reach out to the marketing managers of logistics supply companies and offer your services.
You can also write about the benefits of white papers of logistics supply companies on LinkedIn and/or your blog. You could interview sales and marketing managers for an article on how they use white papers in their business for a trade magazine. You can be active in the Logistics Supply Marketing Groups online, and you can attend their conferences.
Focus on that specialty and interest and within a couple of years, you’ll find yourself enjoying referrals and hitting your income goals with ease.
When you define your offer — i.e., white papers for logistics supply companies, then your goal is to find those companies who use white papers and connect with them. That’s it.