The other day, I started working on a big project — editing and updating a promotion that was about 20 pages long.
And it had a lot of moving parts to keep track of — meaning I couldn’t just get to work and edit as I went. I had to keep track of other, similar promotions from the same company, to be sure I didn’t repeat language that was too similar.
I also had to search for testimonials and success stories, which were scattered amongst several emails, promotions, and newsletters… and be sure I didn’t repeat any that were recently used in other promotions…
… and, I had a long and slightly confusing spreadsheet containing different price points, and the job of deciding what was included in the package and what wasn’t.
It’s fair to say I was feeling a bit overwhelmed — and I had that feeling of being frozen, not sure where to start or how to keep it all organized.
That’s when I remembered a trick from my veterinary career, which helped make this big copywriting project a whole lot easier to handle.
Here’s a lesson from veterinary medicine…