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Reality Blog: How to Handle Big Copywriting Projects

Reality Blog: How to Handle Big Copywriting Projects

March 27, 2019 | By Tammy Powell | No Comments

The other day, I started working on a big project — editing and updating a promotion that was about 20 pages long.

And it had a lot of moving parts to keep track of — meaning I couldn’t just get to work and edit as I went. I had to keep track of other, similar promotions from the same company, to be sure I didn’t repeat language that was too similar.

I also had to search for testimonials and success stories, which were scattered amongst several emails, promotions, and newsletters… and be sure I didn’t repeat any that were recently used in other promotions…

… and, I had a long and slightly confusing spreadsheet containing different price points, and the job of deciding what was included in the package and what wasn’t.

It’s fair to say I was feeling a bit overwhelmed — and I had that feeling of being frozen, not sure where to start or how to keep it all organized.

Reality Blog: How to Handle Big Copywriting Projects

That’s when I remembered a trick from my veterinary career, which helped make this big copywriting project a whole lot easier to handle.

Here’s a lesson from veterinary medicine…



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Tammy Powell

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