What would it mean for your business if random prospects you didn’t know reached out to you? I don’t mean in a specific email or LinkedIn message (though that is valuable), but instead they let you know they’re interested in hearing more from you.
One of the easiest ways to connect with potential clients is to get them on your email list by asking them to sign up on your site. Instead of relying on a generic sign-up, such as “Sign up for my newsletter!” you want to give them something of value.
Most prospects aren’t looking for another newsletter. Yet when you offer them an easy-to-understand answer to a problem they have in a lead magnet download, they’re a lot more likely to hand over their email information.
Here’s a simple five-step process for creating a lead magnet that will engage your prospects.