If you’ve looked at any recent marketing predictions, then you probably noticed that video is on most of those lists. Which makes sense. Now that most people carry tiny computers everywhere they go, video is easier than ever to consume.
But the idea of scripting one can be intimidating, because B2B video has a reputation for being dry.
The good news is that, with a little time and effort, it’s easy to separate your video from the ones that deserve that description.
Here’s how to write a B2B video your audience will look forward to watching.