Does this sound familiar? You need a new client (or three) and you start wildly posting on multiple social media channels — for about a week.
Or maybe you feel compelled to hit every networking event in town. While you’re out doing that, you feel a nagging sensation that you should be blogging and you should probably start doing video.
What about chatbots?
Whew! Is your head spinning? Mine is.
The problem with all these tactics is there’s no underlying strategy.
I’ve received emails from overwhelmed business owners saying things like, “I know I should be blogging, and I should be on LinkedIn, Twitter, Facebook, Pinterest, Instagram, networking, and I just don’t know where to start.”
Can you blame them?
I call this getting caught up in the “shoulds” instead of stopping to think — is this right for me? Is it right for my business?
The other part of this is that by trying to keep up with a long list of marketing tactics without a foundational plan means you don’t know what is working (or what will work if you give it enough time).
In just a moment, I’ll share some tips for assessing your marketing approach so you know when to adjust it, but first, let me share a common problem I’ve seen over the years.