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Reality Blog: Non-Copywriting Books for Copywriters

Reality Blog: Non-Copywriting Books for Copywriters

May 29, 2019 | By Tammy Powell | 2 Comments

If you’ve been a copywriter for some time, there’s a good chance you’ve heard of the books from big-name copywriters and marketers, like Bob Bly, David Ogilvy, Claude C. Hopkins, and others…

But, while these books are super helpful, I believe it’s just as important as a copywriter to explore other types of books, too.

I love discussing great reads, and just found a book club to attend near my new home. So, I thought I’d share some of my recommendations here, too.

Here are the books I’ve found most helpful for my copywriting career… and for my life in general.

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About the Author

Tammy Powell

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  • Thanks, Tammy, for your recommendations. There are so many books to choose from, so having someone tell you what they liked really helps.

    I recently read “Essentialism: The Disciplined Pursuit of Less” by Greg McKeown. What McKeown says is that most people are trying to do too much at once, so they only make “a millimeter of progress” on 100 things. He says that you should pick one or two big goals/projects and focus all your effort on those in order to make huge progress. And you do that by saying “No” to all other opportunities that come up no matter how good they seem. I highly recommend this book, especially to anyone who is struggling to achieve their goals. Its an easy read…I believe I read the entire thing in about 3 days and that is very rare for me to do.

    • Hi Maynard, thanks for the recommendation! I hadn’t heard of that book, but I’ll have to check it out because I often struggle with trying to do too much at once! I always appreciate quick reads, too 🙂

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