What’s the first thing that comes to mind when you hear the phrase “video Search Engine Optimization (SEO)”? Maybe you haven’t heard or thought about optimizing videos as part of your copywriting business.
But consider this…
According to Blue Corona, 70% of B2B buyers watch video when they are making buying decisions. Videos help buyers gain information, understand products and services, and push them to visit the brand’s website before ever contacting the company.
What is Video SEO?
Video SEO, or vSEO, is the process of optimizing a video to gain higher return results on both video and general search engines without paid advertising. Since the actual video content cannot be seen by web crawlers, video optimization is completed outside the actual video itself.
On a website, video SEO isn’t completely separate from page SEO. They work hand-in-hand to increase organic non-paid traffic to a web page.
Why is Video Important for Businesses?
According to Google, 48% of B2B buyers watched 30 minutes of related B2B videos, while 20% watch 60 minutes or more.
B2B buyers use video to see how other companies are using the products they’re interested in. The video is social proof from users instead of promises from a company.
Since 90% of mobile users watch video on their devices, there is a huge opportunity for business to use video in their buying cycle.
Plus, an embedded SEO video increases search engine results by 41%.
Use the following 10 techniques for optimizing video SEO and you’ll generate more interest and drive more visitors to your client’s site.