In just a matter of a few years, technology has taken on a huge role in our interactions with businesses. Companies provide customer service over Twitter. People communicate with vendors on Facebook Messenger. And so it goes.
But this doesn’t mean the “old” ways for companies to interact with their audience aren’t desired or effective. Take email, for instance. If you send emails that entertain or inform — people still read them.
That goes for newsletters too. People still love reading informative, high-value newsletters. And as a common entry point into your sales funnel, they’re a great way to build relationships with your prospects.
So, how can you get more opt-ins for your newsletter, or your client’s? Here are a few ideas.