My last article talked about how to increase your number of email newsletter subscribers. But getting them on your list is only half the battle…
Once you have them, you need to keep them engaged. Otherwise they’ll start ignoring you — or maybe even unsubscribe.
Engagement is critical in B2B marketing… maybe even more so than in B2C marketing. A huge percentage of business transactions consist of large, infrequent purchases. Keeping in touch between those purchases is how your client will strengthen their customer relationships in the meantime — and stay top of mind for the future.
Here are four ways to get readers into your email newsletter — and keep them reading.