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Reality Blog: Lessons From a Bagel Shop

Reality Blog: Lessons From a Bagel Shop

August 7, 2019 | By Tammy Powell | No Comments

There’s a little bagel shop near my new house…

And so far, they’ve gotten my order wrong every single time.

I’m not exaggerating — and I don’t mean “sometimes,” or “most of the time.” I literally mean there’s a mistake with my order 100% of the time.

Sometimes it’s missing items. Other times, it’s a different item from what I actually ordered. And sometimes, it’s both…

But, despite this inconvenience, I will continue to go there, and enthusiastically recommend it to others.

Why? And what does this have to do with B2B copywriting?

Read on to find out…

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Tammy Powell

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