Are you ready to grow your freelance writing business? Do you have a few writing samples, but you’re just not sure how to find potential new clients?
The Letter of Introduction (LOI) will help.
But first, a little background. When you run a freelance writing business, you need clients and finding the right clients for your skills and background can take a little digging. However, when you find a well-matched client — one who appreciates your work — it’s gold.
Fortunately, you can engineer this to some degree by finding potential prospects and introducing yourself. After all, you don’t want to leave the growth of your business up to chance.
The 30,000-foot view is that you create a sample introduction email where you explain who you are and what you can do, then send it to potential prospects to open the door to a discussion.
I usually find names to reach out to by researching on LinkedIn or Hunter.io.
Let’s look at an example and talk about how this works.