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The LOI Way to Grow Your Business

The LOI Way to Grow Your Business

September 9, 2019 | By Jen Phillips April | 1 Comment

Are you ready to grow your freelance writing business? Do you have a few writing samples, but you’re just not sure how to find potential new clients?

The Letter of Introduction (LOI) will help.

But first, a little background. When you run a freelance writing business, you need clients and finding the right clients for your skills and background can take a little digging. However, when you find a well-matched client — one who appreciates your work — it’s gold.

Fortunately, you can engineer this to some degree by finding potential prospects and introducing yourself. After all, you don’t want to leave the growth of your business up to chance.

The 30,000-foot view is that you create a sample introduction email where you explain who you are and what you can do, then send it to potential prospects to open the door to a discussion.

I usually find names to reach out to by researching on LinkedIn or

Let’s look at an example and talk about how this works.

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About the Author

Jen Phillips April

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One Comment

  • Hello,
    As someone who is quite new to freelancing, finding clients has been the most intimidating challenge for me. Of course, as an AWAI member, there is tons of advice available and this is a great example which I am going to be putting into action right away!


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