Competing on price is a race to the bottom… there will always be someone willing to lowball a project. As a trained professional, that’s a race you don’t belong in.
Besides, B2B marketers prefer to work with fellow trained professionals, and have the budgets to support professional fees.
In fact, an analysis of customer studies performed by the consulting firm Bain reveals 40 “Elements of Value”… of which, only one is price.
There are 39 other elements that are important to customers. And one trait stands out as something you should nurture in your business relationships. It will increase your value and make you more irresistible to prospective clients…