To be successful at anything, you must invest time, money, and energy purposefully.
Investing in your B2B business will get you from where you are, to where you want to be.
When should you invest in your company? And how?
Invest in your business with purpose without breaking the bank or wasting time.
Slinging money, time, or energy at your business is a sure way to fail. Instead, intentionally invest in yourself and your company. There are many ways to invest with purpose.
1) Invest in knowledge
We’ve all been enticed by another course that promises to help. And sometimes these courses become shiny objects and roadblocks for your success.
When choosing a course, make sure it helps you move forward. And then do all the work! This includes reading, watching videos, interacting in forums, and doing all homework assigned.
Copywriting is not a passive sport — you must do the work to gain knowledge.
By starting and finishing a course you’re using your money and time wisely. By doing all the work in the required, order your energy can focus on the specific skill you’re learning.
When looking for courses, choose those that immediately help your business. Consider courses which cover B2B copywriting, list building, marketing, SEO (Search Engine Optimization), getting clients, or other business-building activities.
2) Invest in creating and using business processes
How you write, do business, market, contact people, etc., is a process. By taking charge of the processes in your business — you run your business instead of it running you.
Look at each part of your writing business, and decide how you can make it smoother, quicker, and use less energy.
Some processes such as blog posts, scripts when talking to clients, emails, and contracts for work can be streamlined with templates. Either create or find an available template that works for your needs.
Then each time you do that task, you’re not reinventing your process but following a roadmap.
3) Invest in technology
Sometimes technology is necessary for productivity and sometimes it gets in the way. Add it only when it helps your business, and subtract it when it takes up more time than not using it.
You need a computer and a means to send your work electronically to your client. But you don’t need the top-of-the-line computer to be a successful copywriter.
Even if you are a techie, adding new technology to your business has a learning curve. Use what you need and grow into your technology over time.
Applications which help run your business include bookkeeping, time tracking, scheduling, and invoicing. Applications which help your writing include spell and grammar check, word processing, and Flesch-Kincaid scores.
Pick one technology that helps your business and learn it well before adding another.
4) Invest in automation
Adding automation to your writing business has the same rules as technology. Use it when it helps your business, and don’t use it when it hinders you.
Is there something you’re doing over and over again that can be done quickly with automation? Then automate.
Using an email marketing company is an easy way to automate adding people to your list, emailing your list, and sending out newsletters.
This type of automation lets you communicate with your target market through emails, newsletters, etc., when it’s convenient for you. And you have control of when the automation is sent without you being present.
5) Invest in a coach
It doesn’t matter who you are or where you are in your business — it’s possible you could benefit from a coach.
If you think a coach costs too much money, or that you’re not ready for help, or that you can do it alone… Think again. All top businesspeople have mentors they turn to for advice.
A coach helps you get out of your head and helps you look at your business with a new perspective.
You cannot always be objective on where your business is going, especially if you’re a solo entrepreneur. You’re too close to every aspect of your business.
A coach makes you think, “Hmmm, where is my business going, where do I want it to be, and how do I get it there?” They guide you to the next level and help you see the possibilities you couldn’t see.
You can gain mentorship through reading books, listening to podcasts, watching videos, courses, mastermind groups, accountability groups, and hiring a personal mentor. Pick someone who makes you push yourself outside of your immediate comfort zone.
When looking for a coach ask other copywriters you trust who they recommend and why.
Bonus: The best investment you can make for yourself and business is free
Take a planned break from your writing and business throughout the day, week, month, and year.
It can be as simple as to stop working at a specific time each day. This means you mentally and physically stop working, and not returning until the next day.
You can create break times for a weekend or a week to rejuvenate yourself and your business.
You must figure out ways to unplug while you’re on a break without worrying about what will happen to your business. You can use technology or a Virtual Assistant to assist you in taking a break.
If you’re afraid you’ll lose momentum with a break, leave yourself a note. Jot down where you were and what you were doing. Plus, what you need to do when you return. Then escape.
Investing in your B2B copywriting business helps you become more successful.
When you invest time, money, and energy in a purposeful way your business will thrive. Plus, your resources will be working for you.