Already a member? Login here.

Reality Blog: Try a Copywriting Persona for Your Next Phone Call

Reality Blog: Try a Copywriting Persona for Your Next Phone Call

October 2, 2019 | By Tammy Powell | No Comments

In my last post, I wrote about a phone call with a copywriting client that didn’t go as well as I had hoped.

But, there’s good news!

Because even though I still occasionally have uncomfortable phone calls… most of my client calls go well. And I believe part of the reason is that I’ve developed a way to portray confidence over the phone.

It’s a skill that helps me handle unexpected questions and surprises that may pop up during the conversation.

I like to call it my “doctor persona.” Let me explain…



This article is reserved content for B2B Writing Success premium members. To continue reading this article please log in or become a member today.

About the Author

Tammy Powell

Latest in B2B Copywriting

Leave a Comment

Scroll to Top