“SEO without content marketing is like a body without a soul.” So says Karan Sharma, an agency owner in a recent Forbes article.
Now, if that reads like a foreign language to you, don’t worry. This article will give you at least a brief introduction to the world of SEO and content marketing and how they work together.
Because here’s the thing… They do go together. When both are planned and well executed, then you can tie them both to the sales cycle. Otherwise, it’s just content for the sake of it and that isn’t going to make a CEO happy for long.
What Is SEO and Content Marketing?