One of the best ways to get new clients is through referrals from your existing clients. They tend to be similar to the clients you have, which means they’re probably a good fit for you. It’s very gratifying to hear a referral client say, “Your client told me about how awesome your writing is and how great it is to work with you, so I want us to work together too.”
A continuous stream of referrals is the dream scenario for any freelance writer. It’s the payoff for how you work hard to build a good business that offers a quality product or service, and cultivate each client relationship carefully.
But what happens when a good client refers a bad prospect to you? You can’t risk doing lousy work for them because your referring client might hear about it, but the entire project might put you in a stressful situation that affects your entire business. One client shouldn’t put your entire business at risk, no matter where they came from.