Once upon a time…
When you hear those words, you know you’re about to be treated to a mesmerizing tale.
That’s the power of storytelling.
It’s also the power of repetition and association.
This classic storytelling technique taps into the emotional part of our brain. This part of our brain controls happiness, motivation, comfort, fear, and all the other emotions responsible for making us human.
But, what? You don’t see how emotions can apply to B2B copywriting?
Don’t businesspeople need to make logic-based, well-reasoned decisions when it comes to making big purchases like equipment and software?
Of course, they do. And they will.
However, they’ll be able to understand how you can help much easier if you present it in a way that makes the connection between their problem and your solution.
Make it easy for them.
Capture your audience’s attention and move them to action.