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Use Video Testimonials to Attract New B2B Copywriting Clients

Use Video Testimonials to Attract New B2B Copywriting Clients

December 23, 2019 | By Sam Shepler | No Comments

If you head to the website of just about any small business, chances are that you’ll see a small section for “testimonials.” Perhaps it’s a few text blurbs from past customers or clients, or maybe even a few reviews pulled from a platform like Yelp or Google My Business. While these technically fit the bill of “testimonials,” they aren’t really doing all they can to draw people in.

 

Part of this is because people are bombarded with marketing materials with embellished or outright fabricated “testimonials.” By implementing video testimonials, you can avoid such issues, while taking advantage of one of the most potent marketing vehicles around.

 

What Testimonials Accomplish



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Sam Shepler

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