As a copywriter, it’s good to have both a niche (the type of industry you write for, such as health, financial, or software) and a type of project you focus on (B2B, online content, long-form sales letters, etc.).
This type of specialization allows you to present yourself as an expert — which can mean higher fees per project — and makes it easier for potential clients to find you.
However, if the opportunity comes up, should you branch out into projects that are outside your area of expertise? Would you feel comfortable doing so? How would you know what to charge?
Here are a few factors to consider…